Growth Minded, Content Marketing Strategist's Tradecraft

Influencer Marketing

Go-to-Market Strategy

Storytelling

Branded Content

Copywriting 

Digital Marketing Content Strategist 

ContntDrivn

11/2014 - Present

• Developed a go-to-market strategy focused on lead generating content, over 5 month period, that reduced time-to-market by over 6 months saving client tens of thousands in marketing spend.
  
• Launched an email marketing campaign that resulted in 48% response rate, over a 60 day period, by focusing on personalized subject lines and testing various offers (CTAs)
• Implemented a metric based reporting structure for marketing activities, over a 60 day period, allowing management to leverage a data-drive approach to evaluating performance
• Increased conversions by 8% for homepage and eBook landing page, over 30 day period, by focusing on improving the quality of visual presentation and reducing navigation links

Creative Brand Manager

Moxie Method

04/2016 - 06/2018

• Managed development of branded creative assets leveraged across multiple campaigns achieving 1,000,000+ impressions that increased awareness of Co USP from 1 in 10 to 4 in 10 of qualified leads within 12 months
• Developed, recruited, and trained 15 brand ambassadors to engage prospective customers using scripts and live demos producing 1,750 qualified leads in the first 90 days
• Tested various field marketing activities to increase newsletter signups and product awareness; led to a 10x lift in emails collected and impressions generated over 60 days

Marketing Manager

Launch Media 

12/2015 - 03/2016

• Implemented drip marketing campaign by A/B testing subject line and email copy to increase the open rate by 9.5% and click-through rate by 3.75% 
• Managed Angel Submit and Festival AMA stage by booking and coordinating speakers and startups creating 24 hours of content
• Drove awareness and reach of key annual events through media partnerships with community organizations, increasing registrations by 10%

Director of Finance and Accounting

Elemental Wellness Center

05/2013 - 10/2014

• Reduced tax liability by researching previous year federal, state, and local tax credit programs amounting to $300,000 in tax carryforwards
• Optimized month-end closing procedures with monthly department training and operating manuals, reducing days open from 28 to 10
  
• Decreased inventory expenditures through implementation of standard operating procedures, increasing cash on hand by 30%